Making Sense Of The 5 Types Of Media

The media is for mass consumption and they have been split into five major categories. Each type or category has strong roots or reasons for being what they are and it is often that they are all intertwined among the five each. What essentially defines media as such is the reach that it has towards the masses or the consuming class. They are used to gather information as well as disseminate information.

Newspapers

This could be the first mass media outlet and it goes without saying that this is one of the most efficient ones around too.  Here what makes the medium so popular and attractive is the relative low cost structure that they have managed to build around themselves. It is possible to reach out to the most people at so little cost to the originators that often people wonder if it is possible to have such a reach at such a low cost structure.

Newspapers are what have been traditionally seen as mass media as it often has a reach unsurpassed by the later entrants to the field. In many ways the newspapers of the times are more or less record keepers to happenings that took place years ago. 

Magazines

There is really little difference between the newspapers and the magazines. If ever there were something so different, then it has to be the periodicity of publications. The newspapers are more of a daily affair and the magazines more of periodicals than otherwise. 

Presentation wise, since the periods between the publication of the magazines are much larger, they tend to be much more elaborate affair than most other newspapers. Another feature of the magazine is that they can be targeted towards a particular audience as compared to the general population that is the newspaper readers. For instance you want to target the Tree Service audience then most likely you have to feature the most reliable one for this niche.

Radio

The radio is a mass consumption element but of the auditory kind. It has the advantage that it is a live medium as compared to the earlier newspapers and magazines. It is possible to have interactions in real time when speaking of the radio where as the newspapers are more of a static material most of the time.

Television

For all practical purposes, the television is but an extension of the radio but as a visual medium most of the time. It is currently also a means of entertainment as well.  What strikes people to the use of the television is the range of options that the viewer has over the medium.  In fact the restrictions are mainly due to lack of sufficient programming to cater to the full range of the market.

Internet

This could well be the communication medium of the century. Although, this is the youngest of the medium, it has been possible to cater to a wide range of services and audiences as well. In fact, the medium is so fast evolving that it takes a real effort to keep pace with what has been taking place on a monthly basis.

Tips For Formulating Basic Media Strategy

The media as people have the habit of calling is nothing but the delivery of news or information.  With the need to be relevant to the most groups of the public or the consuming class the media needs to fulfill some basic functions all the time.  There are some cardinal points when it comes to formulating media strategy and they can be discussed in the brief below.

Is it for the masses?

A rather pertinent question, considering that the media can be of a kind that has little interest to the average persons on the streets. The negative side to this sort of approach is that it might not interest people as a whole to reading the matter and soon the interest in the publication fades away. Thus if the purpose of the news item is to engage the person, then care and effort has to be taken to remain relevant to the most parts of the audience.

At times the media can turn out to be elitist and this is because the prime need to be relevant to the most of the people is lost through the system. 

Does it have the reach?

There would be little use for a medium that has little reach outside the catchment area. It rarely is able to influence the happenings and most instances that people tend to refer to it are to compare it with something else. Mass media platforms need to be successful in reaching the most audience with what has been conveyed in the matter.

History has been replete with a large number of media publications that hasn’t the reach simply because it is not promoted the right manner. Thus in effect, the success of a media platform decides whether it is relevant to the societal process of the times.

The issue of budget

The budget at hand for any media outlet does influence how matter is conveyed to the outside world. People with deep pockets and in the media services often find it convenient to introduce new concepts and ideas to the public with even intervals between two interventions.

One of the reasons why people take to promoting media houses is to rake in the media coverage that a good written piece brings to the individual. Nothing quite reaches past the media houses beyond what is required of the need to disseminate information.

Being ethical

The consuming public on one hand expects the media houses to be ethical to the most parts. Being ethical works to increase the credibility of the platform and improve on the visibility of the reportage.  It has been found that it is effective to seem ethical rather than the need to be ethical most of the time. To the media, a lot of times, it is image that scores over what has been reported in the medium.

Money does not ensure success in reporting news and issues but it has played a large part in mobilizing opinion as to what happens during times of crisis and turbulence.